Tag Archives: Content
Think Of The Value Crowdsourcing Brings To NESTLÉ Brands
Are you a marketer at NESTLÉ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you finalize your marketing plans, think of the value crowdsourcing can bring.
Posted in Newsletter
Tagged Content, crowdsourcing, Innovation, marketing, nestle, positioning
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AIDES and eYeka Win a « Silver » Prize at Grand Prix du Brand Content 2015
In November 2013, one of the leading HIV/AIDS organizations in Europe, AIDES, launched a contest on eYeka to make people change their mind about the female condom: « Create an original and sharable video that portrays female condoms in an appealing … Continue reading
An Interview With The Winner Of Coca-Cola’s “First Times” Video Contest, Boston McConnaughey
Who remembers the Coca-Cola First Times contest on eYeka, in which the brand asked the community to create spots that show people doing things for the first time? We already talked about the second prize winners, a Spanish film crew … Continue reading
Posted in Community, Contests, Interviews
Tagged community, Content, interview, video
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Four Things To Have In Mind When Crafting Your Video Content Strategy – By @RusselCooke2
Many marketing teams and businesses that delve into video they put their focus on the video production instead of the related marketing. Over 100 million Internet users watch video online every day, so it’s not hard to understand why marketing … Continue reading
Posted in Advertising, Posts by experts, Social media
Tagged Content, marketing, social media, video
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Want To Get More Of Your 2015 Marketing Budget? Think Crowdsourcing!
Dear all, Many of us need to plan for more with less in 2015, and I believe we can help. Millennials already spend the majority of their media time on digital devices and it is no surprise 56% of marketers … Continue reading
How KLM Reached 1.2 Million Views
KLM wanted to engage a young, tech-savvy audience in Asia through online videos to let them know of its travel app that allows passengers to plan, manage and share their journeys entirely from their smartphones. But communicating solely on product … Continue reading
Our Newsletter of March 2014 – eYeka & Unruly Launch Social Content Solution For Marketers
Marketers are struggling to deliver the high volume of branded social content that social channels demand. According to the 2013 Chief Marketer Social Media Survey, 37% of marketers feel that creating social media content is too time-consuming, while 13% don’t … Continue reading
