Tag Archives: culture
What Predicts Crowdsourcing Participation? It’s Not As Easy As You Think #Research
On Wednesday January 13th, I defended my PhD within the prestigious walls of Sorbonne University. The topic was crowdsourcing, specifically it was to understand crowdsourcing participation by looking at some key predictors such as peoples’ attitudes towards the creative brief … Continue reading
Posted in Our expertise, Research
Tagged brand, creativity, crowdsourcing, culture, participation
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ADK’s @MasayaHaraguchi About Collaborating With Consumers
Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community … Continue reading
Posted in Co-creating companies, Partners
Tagged advertising, co-creation, creativity, crowdsourcing, culture
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