Tag Archives: film
7 Facts About Advertising Contests in the « Mad Men » Era
Co-creation, the eYeka way, already existed in the 1950’s! That’s what I found out recently, reading Julia Kirby’s Creative That Cracks the Code article in the Harvard Business Review. « It’s easy to forget how long companies have been inviting ideas from … Continue reading
Posted in What a participative world
Tagged advertising, consumer, consumer creativity, contests, creativity, crowdsourcing, film, marketing
3 Comments