Tag Archives: Innovation
eYeka’s eYe on the Crowd – The Changing Beauty Landscape
The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading
10 Years After Its Birth, How Are Brands Using Crowdsourcing? #CSReport2016
One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we … Continue reading
Posted in Crowdsourcing, Reports, Trends & prospective
Tagged crowdsoucing, Innovation, open innovation, trend
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PepsiCo Marketers, Need Fresh Ideas For This Year’s PSP?
Do you need breakthrough innovation ideas for your PSP and/or AOP? We know that this time of the year is a busy period, and our community can bring in some actionable and fresh creativity! In recent years, the eYeka community … Continue reading
What These 10-Year-Old Industrial Designers Imagined Will Amaze You #CSInventors #eYeka10
When you were a kid, did you ever have some brilliant ideas like a house to protect people from the war, a toothbrush in a toothpaste or a fan on a fork to cool your food? Well, these kids did. … Continue reading
C’est Le Nord! Rejoignez-nous au #ComEnOrDay2016 à Lille le Mardi 8 Mars
Comment réhabiliter la publicité ? Est-il possible que la publicité émerveille de nouveau et joue son rôle de vecteur des messages de communication commerciale ? Comment la publicité peut-elle encore capter l’attention, séduire et créer de l’adhésion à une marque … Continue reading
Think Of The Value Crowdsourcing Brings To Reckitt-Benckiser Brands
None of us can do everything, all the time… Why not ask a global community of over 330,000 creative individuals to work on your Powerbrand’s product innovation challenges in 2016? eYeka uses it’s community as a cost efficient open innovation … Continue reading
Think Of The Value Crowdsourcing Brings To MONDELEZ Brands
Are you a marketer at MONDELEZ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you start to think about your marketing plans for next year, think of the value crowdsourcing can bring.
Posted in Newsletter
Tagged co-creation, crowdsourcing, Innovation, marketing, positioning
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