Tag Archives: interview
An Interview With The Winner Of Coca-Cola’s “First Times” Video Contest, Boston McConnaughey
Who remembers the Coca-Cola First Times contest on eYeka, in which the brand asked the community to create spots that show people doing things for the first time? We already talked about the second prize winners, a Spanish film crew … Continue reading
Posted in Community, Contests, Interviews
Tagged community, Content, interview, video
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What Are The Risks Of Using Crowdsourcing?
How risky is it to use crowdsourcing? What are companies afraid of? What risks are experienced crowdsourcing practitionners aware of and how do they manage it? These questions are being addressed by Dr. Michael Gebert’s thesis, which sought to provide … Continue reading
Francis Gouillart’s universal view of co-creation
We recently interviewed Professor Venkat Ramaswamy, author of the book The Power Of Co-creation, who shared interesting thoughts about how co-creation relates to crowdsourcing, challenges and the value of co-creation, co-creators and potholes to avoid as well as the highly … Continue reading
Valuable advice from P&G’s Director of Global Open Innovation
Procter & Gamble is notorious for its open innovation platform connect + develop, the craddle of Swiffer and other co-innovated products. We recently stumbled upon a very interesting video posted by Chuck Frey from InnovationTools.com, who interviews the managing director … Continue reading
The art of co-creation
By Hugh Jordan. There is still some confusion in large agencies about the difference between crowdsourcing and co-creation, says Stephen Wise, md of eYeka. “Crowdsourcing is essentially outsourcing a task and trying to tap into many minds, either globally or … Continue reading
