Tag Archives: market research

Why eYeka turns (even web-based) traditional market research upside-down

Market research is the process by which companies gather data on markets to identify trends, assess opportunities or verify specific hypotheses (brand image, product penetration, willingness to purchase etc.). The web is a very efficient tool for a lot of … Continue reading

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Things we learned from the annual Market Research Exhibition

eYeka members followed an annual SEMO event on 3rd and 4th November held at the Palais de Congrès of Paris. Many market research professionals were invited to share their experiences with those of marketing, media and corporate market research fields. … Continue reading

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