Tag Archives: marketing
Creative Crowdsourcing Leader eYeka Releases 2017 Industry Report and Welcomes The age of Ideation
One year after celebrating the 10th birthday of crowdsourcing, eYeka publishes the 2017 State of Crowdsourcing report, highlighting the accelerated pace of change of an industry that has entered the “Age of Ideation” and predicting evolutions of creative crowdsourcing in … Continue reading
Posted in Crowdsourcing, Press releases, Research, Whitepapers
Tagged collective creativity, crowdsoucing, marketing
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Time to Lose the Box! Challenge Conventional Thinking by Co-creating with Global Consumers
On 15th March, 2017, AMSRS (Australian Market & Social Research Society) invited Francois Petavy, CEO of eYeka to talk about how brands challenge conventional thinking and build competitive advantage through disruptive ideation by co-creating with the collective intelligence … Continue reading
Posted in Advertising, Contests, Crowdsourcing, Research
Tagged advertising, co-creation, market research, marketing, research
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eYeka’s eYe on the Crowd – The Changing Beauty Landscape
The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading
Pantene & eYeka – One Creative Idea, Multiple Touch Points, Great Results
“If you build it, they will come”. Every seasoned marketer knows that a successful launch of a new product requires a great idea and an excellent launch execution. According to Nielsen, “nearly one-third of innovations launched lack sufficient marketing support … Continue reading
Posted in Case Study, Clients, Crowdsourcing
Tagged activation, creative consumer, marketing
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C’est Le Nord! Rejoignez-nous au #ComEnOrDay2016 à Lille le Mardi 8 Mars
Comment réhabiliter la publicité ? Est-il possible que la publicité émerveille de nouveau et joue son rôle de vecteur des messages de communication commerciale ? Comment la publicité peut-elle encore capter l’attention, séduire et créer de l’adhésion à une marque … Continue reading
We Have Spent A Fantastic Year With P&G ? Let’s Make 2016 Even Better!
In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative … Continue reading
How P&G Uses Crowdsourcing To Build The #ChangeDestiny Brand Platform With Consumers
To strengthen its connection with younger consumers, SK-II was looking for fresh ideas to develop and communicate its #ChangeDestiny platform. With 75% of its members being Millennials, the eYeka community was the perfect channel to discover what would make them … Continue reading
Posted in Newsletter
Tagged branding, creativity, marketing, positioning, strategy, video content
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