Tag Archives: marketing
Think Of The Value Crowdsourcing Brings To MONDELEZ Brands
Are you a marketer at MONDELEZ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you start to think about your marketing plans for next year, think of the value crowdsourcing can bring.
Posted in Newsletter
Tagged co-creation, crowdsourcing, Innovation, marketing, positioning
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Think Of The Value Crowdsourcing Brings To NESTLÉ Brands
Are you a marketer at NESTLÉ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you finalize your marketing plans, think of the value crowdsourcing can bring.
Posted in Newsletter
Tagged Content, crowdsourcing, Innovation, marketing, nestle, positioning
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85% of the Top 100 Global Brands Use Crowdsourcing – Here’s How
For the first time since 2006, a report takes a step back to look at the evolution of crowdsourcing over time and help you see clearly. The « State of Crowdsourcing 2015 » trend report uses objective data spanning activity from over … Continue reading
Watch @FPetavy and @JoelCere Present eYeka’s #CSReport2015 Findings at @CrowdWeek (VIDEOS)
In the last months, eYeka presented the findings of the Crowdsourcing Trend Report at Crowdsourcing Week. We have been involved with Crowdsourcing Week since the first days of the series, which has turned into a truly global, inspiring set of … Continue reading
Posted in Events, Trends & prospective
Tagged advertising, conference, event, Innovation, marketing
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How The World’s Biggest Brands & Companies Use Crowdsourcing #CSReport2015
We are happy to unveil our « The State of Crowdsourcing in 2015 » trend report, which we teased about in late 2014. For the first time since the beginning of the crowdsourcing phenomenon, this report takes a (big) step back to … Continue reading
Posted in Our expertise, Reports, Trends & prospective
Tagged crowdsourcing, Innovation, marketing, trend
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Nescafé Reveals The Community’s « Fresh Start » Videos #ItAllStarts
What do Office Games, French street rappers and an Inventor have in common? They all start with a NESCAFÉ! In August 2014, Nescafé challenged the community to submit videos based on the “It all starts with a NESCAFÉ” motto. « Tell … Continue reading
Posted in Case Study, Clients, Contests, Our campaigns
Tagged advertising, brand content, marketing, video
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Here Are Some Very Creative Brand Activation Campaigns
In the digital world, more and more brands look to create buzz around their names. Because TV ads are expensive, marketers look for ways to have their brands’ names on everyone’s lips – through savvy activation (which refers to all … Continue reading
