Tag Archives: newsletter

Our Newsletter of December 2013: Inventing the First Data-Driven Teeth Brushing App

Oral-B is the global leader in the brushing market and its Oral-B Power brand is fast making electrical toothbrushes a popular choice. To keep its leadership position, the brand was looking for whitespace product innovations that would transform an ordinary … Continue reading

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Our Newsletter of November 2013: Boosting the Viewership of Listerine’s Youtube Channel

In 2012, Listerine launched a major TVC campaign called Mouth v. Life in the UK. This campaign was supported with a significant investment on Youtube, through a dedicated Listerine channel, generating a staggering 2.5 million views. Creative agency JWT was … Continue reading

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Our Newsletter of October 2013: Driving Consumer Engagement on Social Media with Nokia N9

To support the launch of the new Nokia N9 phone in the United Arab Emirates (UAE), Carat was looking to engage consumers online around a key feature: a swipe that allows you to seamlessly navigate through the phone’s functionalities and … Continue reading

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Our Newsletter of September 2013: Boosting Schick’s Media ROI With Titanium-grade Videos

Schick Quattro Titanium is a stylish razor marketed by Energizer Holdings under the Schick brand. Consumers value Quattro Titanium razors because the 4 titanium-coated blades offer a comfortable, smooth shave while the edging blade provides extra precision in harder to … Continue reading

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Our Newsletter of August 2013: Finding The Campaign Idea For CarrefourSA’s 20th Birthday

Carrefour is the second largest retailer in the world. It entered the Turkish market 20 years ago, where the brand is known as CarrefourSA, and welcomes over 90 million consumers every year. CarrefourSA wanted to celebrate its 20th anniversary in … Continue reading

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Our Newsletter of July 2013: Co-Creating Social Content That Moves Market Share

Milo, a chocolate malt drink popular in Singapore, was looking to reinforce its bond with consumers. Nestlé Singapore and its agency Mindshare devised a campaign titled “Me & My Milo”, calling for consumers to share their personal Milo stories and … Continue reading

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Our Newsletter of June 2013: Unilever has Signed a Co-Creation Partnership with eYeka

  Unilever’s intent is to further tap into the open creativity and crowdsourcing platform that eYeka has nurtured over the last few years. The appointment is official as of June 1st of 2013 and covers markets across Asia Pacific, Middle … Continue reading

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