Tag Archives: positioning
This Dating Website « Cheated » On Its Branding, With The Help Of eYeka’s Community
Gleeden is an online dating community and social network primarily marketed to women – specifically those who are in a relationship. It is the worldwide leading service of this kind and, with more than 2.7 million members, has a massive … Continue reading
How P&G Uses Crowdsourcing To Build The #ChangeDestiny Brand Platform With Consumers
To strengthen its connection with younger consumers, SK-II was looking for fresh ideas to develop and communicate its #ChangeDestiny platform. With 75% of its members being Millennials, the eYeka community was the perfect channel to discover what would make them … Continue reading
Posted in Newsletter
Tagged branding, creativity, marketing, positioning, strategy, video content
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Think Of The Value Crowdsourcing Brings To PEPSICO Brands
What would happen if a community of over 330,000 creatives worked on your brand’s challenges in late 2015 or throughout 2016? As you build your innovation pipeline or seek to create consumer-centric communications, think about the value of crowdsourcing.
Think Of The Value Crowdsourcing Brings To MONDELEZ Brands
Are you a marketer at MONDELEZ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you start to think about your marketing plans for next year, think of the value crowdsourcing can bring.
Posted in Newsletter
Tagged co-creation, crowdsourcing, Innovation, marketing, positioning
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Think Of The Value Crowdsourcing Brings To NESTLÉ Brands
Are you a marketer at NESTLÉ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you finalize your marketing plans, think of the value crowdsourcing can bring.
Posted in Newsletter
Tagged Content, crowdsourcing, Innovation, marketing, nestle, positioning
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This Crowdsourced Campaign Idea For Citigroup’s Banamex Tested 20% Higher Than Others
Banamex, a Citibank Group bank that has been supporting the development of Mexico and its people for over 130 years, was looking for inspiration for its brand communication. In a hunt for fresh ideas, the country’s largest financial institution challenged … Continue reading
Posted in Case Study, Newsletter
Tagged brand, campaign, creativity, crowdsourcing, positioning
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Coca-Cola China Is Asking eYeka’s Community For Refreshing Advertising Ideas
To find novel and creative ways to communicate what Coca-Cola’s great taste means to consumers, the brand and its advertising agency have partnered with eYeka, the world’s leading creative crowdsourcing platform, asking creative individuals to submit videos as well as … Continue reading
