Tag Archives: research

Time to Lose the Box! Challenge Conventional Thinking by Co-creating with Global Consumers

    On 15th March, 2017, AMSRS (Australian Market & Social Research Society) invited Francois Petavy, CEO of eYeka to talk about how brands challenge conventional thinking and build competitive advantage through disruptive ideation by co-creating with the collective intelligence … Continue reading

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eYeka’s Community Contributes To The Charlie Archive at the Harvard Library

The attacks of January 2015 against Charlie Hebdo in Paris, where eYeka is headquartered, have started a vigorous debate on fundamental issues such as freedom of expression, respect for other beliefs, and the borders of creativity. In line with our … Continue reading

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What Are The Risks Of Using Crowdsourcing?

How risky is it to use crowdsourcing? What are companies afraid of? What risks are experienced crowdsourcing practitionners aware of and how do they manage it? These questions are being addressed by Dr. Michael Gebert’s thesis, which sought to provide … Continue reading

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Impressions About Crowdsourcing From #OUI2014 at Harvard Business School

Image via https://twitter.com/klakhani From July 28th to 30th, Harvard Business School organized the 12th Open and User Innovation Conference, a leading academic conference in which around 200 researchers from various disciplines (innovation, management, marketing, IP right management etc.) met in … Continue reading

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Poonam Oberoi’s Teaching Case Brings eYeka into Classrooms

In a case study published at the European Case Clearing House, Poonam Oberoi, PhD student at Grenoble Ecole de Management, addresses the important role of open innovation intermediaries like eYeka. Hosting contests to solicit input and ideas from consumers is becoming … Continue reading

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We’re sharing the eYeka Creativity Survey Dataset [OPEN ACCESS]

eYeka connects marketers to a community of over 200,000 creative individuals from 94 countries to solve marketing challenges in the form of creative competitions. We’re aware that peoples’ everyday creativity and their willingness to engage with brands is fundamental – … Continue reading

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Surveys from Adobe and eYeka reveal what the world thinks about creativity

Today, creativity is a very hot topic. Creativity, which can be defined as the ability to come up with novel and useful ideas, is acknowledged to be a major source of innovation. But what do people across the globe think … Continue reading

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