Tag Archives: strategy

How P&G Uses Crowdsourcing To Build The #ChangeDestiny Brand Platform With Consumers

To strengthen its connection with younger consumers, SK-II was looking for fresh ideas to develop and communicate its #ChangeDestiny platform. With 75% of its members being Millennials, the eYeka community was the perfect channel to discover what would make them … Continue reading

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A Trend Report Based on Crowdsourced Retail Ideas

At eYeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple analysis (thematic clustering, recommendation on potential routes) or a deep analysis (goes further into unlocking insights and trends, often … Continue reading

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eYeka Signs Co-creation Partnership with Unilever, Crowdsourcing is Now Mainstream Marketing!

A few months ago, I mentioned in an interview with Crowdsourcing.org that 2013 would be the year when crowdsourcing finally crosses the chasm and enters the mainstream. We are proud today to announce that we have entered into a strategic … Continue reading

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Francis Gouillart’s universal view of co-creation

We recently interviewed Professor Venkat Ramaswamy, author of the book The Power Of Co-creation, who shared interesting thoughts about how co-creation relates to crowdsourcing, challenges and the value of co-creation, co-creators and potholes to avoid as well as the highly … Continue reading

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Mc Kinsey survey reveals the trickiness of R&D in emerging economies

  Given the recency and the scope of industries surveyed, the 3rd annual survey on Research & Development (R&D) gives high-quality insights about corporate innovation strategies. Mc Kinsey’s report shows that companies still prefer to manage R&D centrally, not only … Continue reading

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