Tag Archives: trend
eYeka’s eYe on the Crowd – The Changing Beauty Landscape
The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with certain predispositions towards evaluating … Continue reading
Creative Consumers Have a Lot to Share About Beauty
With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading
Posted in Advertising, Clients, Contests, Crowdsourcing, Uncategorized
Tagged advertising, beauty, branding, trend
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10 Years After Its Birth, How Are Brands Using Crowdsourcing? #CSReport2016
One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we … Continue reading
Posted in Crowdsourcing, Reports, Trends & prospective
Tagged crowdsoucing, Innovation, open innovation, trend
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How The World’s Biggest Brands & Companies Use Crowdsourcing #CSReport2015
We are happy to unveil our « The State of Crowdsourcing in 2015 » trend report, which we teased about in late 2014. For the first time since the beginning of the crowdsourcing phenomenon, this report takes a (big) step back to … Continue reading
Posted in Our expertise, Reports, Trends & prospective
Tagged crowdsourcing, Innovation, marketing, trend
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Beyond the Present Border: Crossing the Chasm – Guest Post by @GeorgeCohta
In 1991, the management consultant Geoffrey A. Moore wrote a book titled “Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.” It has become a must-read book for bringing cutting-edge products to progressively larger markets and it is … Continue reading
More Than Half of Consumer Goods Companies Will Use Crowdsourcing by 2017 [Gartner Report]
At eYeka, we know that the growth of our business rests on some fundamental trends. We believe that there is a lot of untapped creativity, and that both consumers and companies can build on this latent creativity across the globe … Continue reading
Posted in Co-creating companies, Reports, Trends & prospective
Tagged co-creation, crowdsourcing, Innovation, trend
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