Tag Archives: user generated content
Overcoming a Japanese Cultural Taboo with Videos from Lithuania, the USA and France
Do you remember the Help Cancer Patients contest, in which we asked the community to submit videos & animations that encourage cancer patients to share their pain in order to get better treatment? Our client was Shionogi, a major pharmaceutical company … Continue reading
The 7 Plots of Great Consumer-Generated Content
– In his book Seven Basic Plots, Christopher Booker explains that seven archetypal themes recur in every kind of storytelling: Overcoming the monster, Rags to riches, Quest, Voyage, Return, Comedy, Tragedy and Rebirth. Storytelling in movies, TV series and TV … Continue reading
