Tag Archives: video

Can You Be Creative When You’re Hungry? #HungryMistakes #Snickers #Crowdsourcing

Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s … Continue reading

Posted in Contests | Tagged , , | Leave a comment

The Quirkiest eYeka Video (Ever?)

In 2012, we launched a contest called « eYeka Story » in which we asked our community members to tell the eYeka story in a visually creative, thought-provoking and engaging ways so that everyone understands how eYeka can change the world for … Continue reading

Posted in About us | Tagged , , , | Leave a comment

How Mondelez Easy Mac Won The Hearts Of Millennials Back

In August 2012, Mondelez Australia changed the Easy Mac formulation which resulted in a less creamy and cheesy end product. As a result, the brand saw a large consumer backlash with a 320% increase in consumer complaints and significant drop … Continue reading

Posted in Newsletter | Tagged , , , , | Leave a comment

This Consumer-Created #MothersDay Video Got Twice More Shares Than The TVC

Friso Gold was looking to bring its “to do v. today mums” campaign to life with engaging brand videos to create “talkability” among mothers online around the campaign. Friso Gold launched a competition on eYeka, challenging filmmakers and animators to … Continue reading

Posted in Case Study, Newsletter, Our campaigns | Tagged , , , | Leave a comment

How NESCAFÉ Has Revolutionized Its Content Strategy For Millenials

In June 2014, the world’s favorite coffee brand launched a new communication platform and a unified look and feel in the 180 markets. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ … Continue reading

Posted in Case Study, Newsletter | Tagged , , , | 2 Comments

AIDES and eYeka Win a « Silver » Prize at Grand Prix du Brand Content 2015

In November 2013, one of the leading HIV/AIDS organizations in Europe, AIDES, launched a contest on eYeka to make people change their mind about the female condom: « Create an original and sharable video that portrays female condoms in an appealing … Continue reading

Posted in Clients, Events, Our campaigns | Tagged , , | 1 Comment

Nescafé Reveals The Community’s « Fresh Start » Videos #ItAllStarts

What do Office Games, French street rappers and an Inventor have in common? They all start with a NESCAFÉ! In August 2014, Nescafé challenged the community to submit videos based on the “It all starts with a NESCAFÉ” motto. « Tell … Continue reading

Posted in Case Study, Clients, Contests, Our campaigns | Tagged , , , | Leave a comment