Tag Archives: web 2.0

The value of creative crowdsourcing: innovation and authenticity for brands

According to Jeff Howe, who dubbed the term in 2006, crowdsourcing represents « the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the … Continue reading

Posted in Research | Tagged , , , , | 1 Comment

But really: Why do people participate in co-creation projects???

Remember Maslow’s motivation theory? According to this author, there are 5 needs that drive humans: physiological needs, safety needs, communal needs, esteem needs and self-actualization needs. The main idea is that some needs must be fulfilled earlier than others. For … Continue reading

Posted in What a participative world | Tagged , , | 1 Comment